Tuesday, March 20th, the first day of Seoul fashion week, at 4:00 pm in DDP Art Hall 1 a show is about to start. The room filled with people, most of them smiling and greeting each other, others expectant. At the back of the room, a colorful presentation of big letters reading Greedilous, the name of the brand which show we are all here to see…
Hallways filled with cameras, photographers, fashionistas and plenty of personalities sporting some of the brand's most representative designs. The space brimming with people and expectation but also music matching the ambiance. Lively chords alike with the atmosphere.
As the scheduled time for the show, kept getting closer, there was a slow shift on the ambiance. With music gently getting softer and people starting to move towards their seats. All at once, the lights turned dark and the room became completely quiet, we were about to watch the hard work of a whole season.
When the lights turned off, the before tumultuous ambiance, became so quiet that you might have been able to hear a pin drop if it weren’t for the music. And just like that, a new music selection started, accompanied by the first outfits making their debut into the world through the catwalk.
The catwalk was home to many different kinds of models, all with various traits, styles, and walking techniques. A different walking from the traditional steady walk that has been ruling fashion for as long as we can remember and bringing us a bright and energetic side of fashion today.
The collection, with outfits and an aesthetic that could easily represent a modern and chic version of Alice in Wonderland´s world. With pieces with which “Alice” does not have to go into a dream to escape reality and live experiences, giving men and women wearing Greedilous, the means to start creating their own.
Designs replete with an individuality that will make you stand out of the crowd. A very sparse, but beautiful attribute in an era like today, where society is still held to met many standards, but in which also many more people are searching for the perfect way to express their individuality and break those molds that they do not necessarily fit into.
Designer Park Youn Hee was able to express that quality among many others through her art, fashion. Setting a new precedent along with other fellow K-designers. Especially in a society like the one in Korea, where modesty is still considered a big pillar and foundation of the community. Yet also a society in which designers, like Park Youn Hee, are giving the means for people to stand out, and start being whoever they want to be, regardless of the people who might be looking at them strangely.
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